The Official Website Of
Chula Vista Futbol Club

Technical Staff


Youth Coaches

Alberto Diaz
Alfredo Toxqui
Diego Mosqueda 
Humberto Rico
Francisco Huerta
Joe Veloz
Jorge Gomez
Josue Lopez
Luis Leon
Marcelo Benitez
Marcos Valadez
Melanie Huerta

Coach: Beto Rico

Master's Degree in Recreation and Sport Sciences with a Concentration in Soccer / USSF D License (Current USSF C Candidate) / Bachelor’s Degree in Psychology – SDSU 2001 

Coach Humberto “Beto” Rico is a San Diego native who grew up attending school and playing soccer in the South Bay. Beto played soccer for his school teams and played competitive youth soccer with the South Bay Scorpions. Some of Beto’s favorite youth soccer memories are winning the San Diego County Cup Championship in 1985, playing multiple games at the San Diego Sports Arena and at Jack Murphy Stadium (now the SDCCU Stadium), and playing Varsity soccer at Southwest High School. Although, Beto’s goal of becoming a professional soccer player was cut short due to a “career-ending” knee injury (current Sport Science research has advanced rehabilitation practices not available in the 80’s), Beto currently continues to play well into his 40’s when time and his family permits.

Beto’s coaching career began as a 10th grader in high school when he became the Assistant Coach for the Girls’ Varsity soccer team. Beto continued to coach throughout his lifetime at both the recreational and competitive levels. Beto has coached both genders from youth to adults in outdoor 11v11 and 6v6, as well as indoor Arena soccer, and Futsal. Beto volunteered 8 years at AYSO Region 712 as a Head Coach, Referee, and Board Member for youth U5-U14. Beto was also a Sports Director for 4 years at the San Diego County YMCA where he coached and managed all youth and adult soccer programs to include Arena, Middle and High School leagues and tournaments, and created their first Futsal program offered at a San Diego County YMCA in 2013.
Most recently, Coach Beto left Silverbacks FC which is the largest adult soccer club in Southern California where he was a Player, Team Manager, and Club Head Coach after 13 years. Beto was working with collegiate/semi-professional level players where he was leading them in the Premier Division in the San Diego County Soccer League. In addition, Beto recently transitioned into a new career after 17 years of working in the fields of Social Services and Mental Health. These changes in Beto’s life are due to his commitment to his coaching education and development.
Beto completed a Master's Degree in Sport Science with a concentration in Soccer Coaching Education from Ohio University in December 2017. Beto is also a current candidate for the USSF C License which he will attend from April-June 2018. Beto’s focus and commitment in his coaching development has exposed him to great opportunities to continue his education. As a Coach for the Development Academy at Chula Vista FC, Beto will be able to continue his coaching education path that will one day help him reach his ultimate goal of becoming a professionally licensed coach working with players at the highest level possible.
Off the field, Beto loves spending time with his wife of 20 years, his oldest daughter when she’s home from college, and his 3 younger daughters when they are home from high school and preschool. Beto says that without his family’s support, he would not have been able to pursue his biggest passion in life...The Beautiful Game! 





Technical Director / Head Coach:  J Hector Diaz

USSF A License / National Youth License

Hector played soccer in San Diego's Presidio Soccer League at the Premier level as a youth player.  During high school he played soccer at Bonita Vista High School.  In his senior year, he made the Union Tribune's All-Academic soccer team.

Hector received his first coaching license at the age of 15 years old and coached two teams to State Championships before he left to commence Air Force Basic Military Training in 2006.  After one year away, he returned to coaching and won the Cal-South National Cup Championship.  In 2011, Hector moved on to become tthe director of coaching of a local club with Chula Vista FC at only 25 years of age.  In 2013, Hector led the BU19 National Cup team to a State Championship, and traveled to Hawaii for Regionals.  The team finished as semi-finalist in Regionals, losing to the eventual Champions.  In 2014, Hector led another team to the final of the BU19 Cal-South National Cup Championship.  That same year Hector assembled a U23 team that won the Regional Championship in Utah, and qualified the team to the most prestigious and longest running competition in US Soccer;  The Lamar Hunt U.S. Open Cup.  For the second year in a row, Chula Vista FC is the Region IV Open Division Champions. Chula Vista FC became the Cinderella story of the tournament, playing in their first Cup and advancing to the 3rd round of the tournament.



Director of Coaching: Ruben Caño

Tecnico Deportivo Superior Nivel 3 / UEFA PRO

Rubén is a Level 3 Coach - Senior Sports Technician in Soccer by the R.F.E.F. (Royal Spanish Football Federation) and the National Association of Soccer Coaches of Spain. In addition to being a coach and promoter of methodology in high-performance centers, he is a professor at CENAFE (National Center for Coaches of Spain) in the subjects of Tactics, Technique, Team Management, Physical Preparation or Methodology, among others. He has offered papers in the Master of Sports Management of this Center.

He has been training coaches in Madrid and abroad, participating in different international projects. Hand in hand with Real Madrid for China, he has worked in the largest football school in the world in Guangzhou. He has directed seminars to update sports training in soccer in Colombia, Ecuador, Mexico, USA and South Korea, among other countries, focusing on the importance of improving the players in their knowledge of the game, integrating tactical, psychological, technical and physical capabilities. 

In his first years of career, he was Sporting Director for three seasons and coach of the AD Alcorcón (LFP Club) for other three. Commentator of LFP and UEFA Champions League matches for the media and football columnist for the press written in South America. He has also worked for the Adidas International brand in sessions with teams from several countries.


Interested in Coaching?

We are always looking for qualified coaches to join our ranks. If you are interested in joining our competitive program, please complete a Coaching Application Form and it will be submitted to our Director of Coaching J. Hector Diaz.